Marketing Specialist - Filipino Market (3 months temp)

About the position

Weee! is seeking a Marketing Specialist for the Filipino Team who is passionate about creating effective new user campaigns and delivering community building initiatives. This role will manage all things community – from social media, online community, offline community, and partnership management. They will oversee new user acquisition through lifecycle marketing channels.

Responsibilities

• Oversee and grow the Weee! Filipino Facebook Group and all social media channels to increase engagement and user acquisition to build trust and excitement.
• Create compelling UGC and cultivate relationships with Key Opinion Consumers to promote product collections across online communities and Facebook groups.
• Plan and execute online community events, leveraging opportunities to keep the social media communities and Facebook groups active.
• Build local community partnerships that will contribute to new users and overall brand awareness.
• Engage with Filipino bakeries, restaurants, and small businesses to have them onboard on the Weee! platform to improve overall customer shopping experience.
• Stay updated on food trends and community preferences to ensure content is current, relevant, and resonates with the target audience.
• Draft and deploy in-app pages, website landing pages, emails, and push notifications triggered by the community events for the Filipino storefront
• Collect product feedback and customer pain points from the communities, to support the merchandising and marketing teams to curate customer-oriented content and SKUs.
• Own and improve product description pages for key products.
• Provide weekly performance reports, summarizing insights, findings, and actionable recommendations for improvement.

Requirements

• Bachelor’s degree and 1+ year of experience in marketing, social media management, or content creation.
• Proficiency in tools such as Figma, Canva, and video editing software (e.g., CapCut).
• Strong verbal and written communication skills in both Filipino and English.
• Experience building external partnerships for marketing and vendor onboarding.
• Deep understanding of Filipino culture, food trends, and community dynamics.
• Passion for food and cooking, with expertise in crafting and sharing Filipino recipes.
• Hands-on experience with influencer marketing and Facebook Community Groups.

Nice-to-haves

• Background in eCommerce or food delivery is a plus.